In a guest post on AllThingsD, Brightcove founder and CEO Jeremy Allaire offers a thorough look at his ideals for a television initiative from Apple. While Allaire has no direct knowledge of Apple’s plans, his perspective gained by leading one of the major online video platforms for mainstream media offers an interesting basis for discussion on what Apple may wish to do.

Allaire describes three “key values” that he expects Apple will bring to consumers with its television initiative: an integrated system for delivering all types of television content including broadcast, video-on-demand, Netflix, and Youtube; the “ultimate game console” leveraging the existing iOS ecosystem; and innovative app experiences enhancing existing App Store apps with dual screens. He argues that Apple will need to offer both integrated television sets and a set-top box in order to make the necessary impact in the market.

To do this, Apple needs a two-pronged strategy:

1. A new companion device for TV that starts at $ 149, attaches to nearly any existing TV, and does not require customers to buy an expensive new monitor. This is crucial for quickly establishing and maintaining platform dominance quickly and even stand-alone could be a $ 5-10 billion opportunity.

2. A new family of ultra-thin TV monitors that bundles all of the capabilities of the companion device and includes beefed up computing power. These large-screen monitors will be a direct assault on the global TV monitor industry, a market worth hundreds of billions annually, albeit with slightly slower replacement cycles of four years versus two years for smartphones and tablets. This gives Apple that additional $ 30 billion+ revenue stream it needs.

The set-top box Allaire envisions a relatively thin bar-like design to sit above or below an existing television, based on an A7 quad-core chip and offering several cameras and sensors, HDMI, Ethernet, Wi-Fi, substantial storage, and Lightning ports for power and a coaxial cable dongle.


As for the television set itself, Allaire’s scenario includes 46-inch and 60-inch models with multiple HDMI ports, an optical audio port, Ethernet, and dual Lightning ports for connectivity. The sets would include onboard storage of either 1 TB and 3 TB, and of course incorporate a high-end display in a package carrying the usual Apple design aesthetic.

Allaire goes on to describe an Apple TV app for iOS that would serve as the hub for interacting with the system, delivering guide information, on-demand libraries, and iTunes Store access to an iPhone or iPad, as well as allowing the device to serve second-screen content while viewing on the television set. Apple would also deliver APIs for third-party input devices such as game controllers, as well as tools for helping delivers create both dedicated apps for the TV and expand their existing iOS apps to address new possibilities opened up by the larger-screen environment.

Allaire’s vision is of course entirely speculative and seems to be more of a “wish list” rather than a serious proposal for how Apple will bring cable operators onboard and integrate a host of features into a set-top box starting at $ 149 or a television set starting at $ 1499, but some of the proposals offer interesting food for thought about directions Apple could be aiming for.

These large-screen monitors will be a direct assault on the global TV monitor industry, a market worth hundreds of billions annually, albeit with slightly slower replacement cycles of four years versus two years for smartphones and tablets.

People replace their television set every 4 years?! I do very well for myself, and I think my replacement cycle is nearly double that.

People replace their television set every 4 years?! I do very well for myself, and I think my replacement cycle is nearly double that.

Ditto!

Our last TV was purchased about 5 years ago, and it’s still going strong. If there’s nothing wrong with it, it doesn’t get replaced. You’d be a fool to buy a new TV just for the sake of it. They really dont change enough to warrant purchasing a new one.

The sets would include onboard storage of either 1 TB and 3 TB

No way, Apple is all about streaming content, they won’t go anything bigger than needed, 8-16 GB Max.

for Apple TV to be more successful, they need some sort of live channels. People need to be able to just turn on Apple TV, sit on the couch and turn off their brains for a while.
All that, plus FaceTime, me thinks.
I think most are excited about the TV set, not another set top box. (please don’t just be another set top box)

I wont be interested if its 60″. That’s just stupid. They need about 4 different models:

32″ 36″ 42″ and 48″

Any bigger and its no longer a TV, it’s a cinema.

I won’t be interested if it’s under 55″.

It should be made of chocolate.
Apple is working on the input method, it is the reason why the Mac was popular with the mouse, the iPod was popular with click wheel, iPhone was popular with multi-touch screen along with the iPad, and the MacBooks with a multi-touch trackpad. Steve said it himself, you need a good input method to have a successful device.

…and dual Lightning ports for connectivity…

Connectivity to what?

94 Comments

  1. Ashli says:

    I think the admin of this website is in fact working hard in favor of his site, for the
    reason that here every data is quality based stuff.

  2. I’ve read a few excellent stuff here. Certainly value bookmarking for revisiting.
    I surprise how much effort you set to make this type of fantastic informative website.

  3. This is really interesting, You are a very skilled blogger.
    I’ve joined your feed and look forward to seeking
    more of your excellent post. Also, I’ve shared your website in my social
    networks!

  4. Juliana says:

    I like reading through a post that can make people think.
    Also, many thanks for allowing me to comment!

  5. German says:

    This web site truly has all the info I wanted about this subject and didn’t know who to ask.

  6. Emmanuel says:

    Thanks for sharing your info. I really appreciate your efforts and I am waiting for your
    further write ups thanks once again.

  7. Kami says:

    Hi there to all, for the reason that I am really eager of reading this website’s
    post to be updated on a regular basis. It contains pleasant material.

  8. Jordan says:

    I am regular reader, how are you everybody? This article posted at this web site is truly pleasant.

  9. An interesting discussion is definitely worth comment.
    There’s no doubt that that you should publish more on this subject, it might not be a taboo matter but generally folks don’t speak about such subjects.

    To the next! Kind regards!!

  10. Katrina says:

    Hello would you mind sharing which blog platform you’re using?
    I’m going to start my own blog in the near future but I’m having a hard
    time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs
    and I’m looking for something completely unique.
    P.S My apologies for getting off-topic but I had to ask!

  11. Incredible points. Sound arguments. Keep up the amazing effort.

  12. Latasha says:

    Hi there to all, the contents existing at this website are in fact remarkable for people experience,
    well, keep up the nice work fellows.

  13. Dylan says:

    Hello, i feel that i saw you visited my site thus i got here to return the prefer?.I’m
    attempting to to find issues to improve my website!I suppose its ok to use a few of your concepts!!

  14. Its like you read my mind! You seem to know a lot
    about this, like you wrote the book in it or something.

    I think that you can do with a few pics to drive the message home a bit, but instead of that, this is wonderful blog.
    An excellent read. I will certainly be back.

  15. Caleb says:

    I used to be recommended this web site by way of my cousin.
    I am now not positive whether or not this submit is written by means of him as
    no one else recognize such exact approximately my difficulty.
    You are wonderful! Thank you!

  16. Mozelle says:

    Hi there! This is my first comment here so I just
    wanted to give a quick shout out and tell you I genuinely
    enjoy reading through your posts. Can you suggest any other blogs/websites/forums that go
    over the same topics? Thanks a lot!

  17. It’s in fact very complex in this active life to
    listen news on Television, therefore I just use internet
    for that reason, and obtain the hottest information.

  18. debit card says:

    Hi there colleagues, how is everything, and what you desire to say regarding this piece of writing, in my view its
    in fact remarkable designed for me.

  19. Ava says:

    Hi, all the time i used to check blog posts here early in the break of day,
    since i love to learn more and more.

  20. Bell says:

    I’m not sure why but this blog is loading extremely slow for
    me. Is anyone else having this issue or is it a
    problem on my end? I’ll check back later on and see if the problem still exists.

  21. Hello my family member! I wish to say that this article is amazing, great written and come with approximately all significant infos.
    I would like to see extra posts like this .

  22. Lorrie says:

    It’s very simple to find out any matter on web as
    compared to textbooks, as I found this paragraph at
    this website.

  23. Madelaine says:

    I do not know if it’s just me or if perhaps everybody
    else experiencing problems with your site. It appears as if
    some of the written text on your content are running off the screen. Can somebody else please comment and let me know if
    this is happening to them too? This could be a issue with my browser because I’ve had this
    happen previously. Cheers

  24. Glenda says:

    What’s up, I log on to your blogs regularly. Your writing
    style is awesome, keep it up!

  25. home alarm says:

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time
    a comment is added I get four emails with the same comment.
    Is there any way you can remove people from that service? Thank
    you!

  26. Pretty! This has been an incredibly wonderful post.
    Many thanks for supplying these details.

  27. Mackenzie says:

    I all the time used to read piece of writing in news papers but now as I am a user of net therefore from now I am using net for articles or reviews, thanks to web.

  28. Greg says:

    Hello! Someone in my Myspace group shared this site with
    us so I came to take a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!
    Terrific blog and fantastic style and design.

  29. What’s up mates, its impressive post regarding cultureand completely explained, keep it
    up all the time.

  30. Wesley says:

    I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored material stylish.
    nonetheless, you command get bought an edginess over that you wish be delivering the following.
    unwell unquestionably come further formerly again since
    exactly the same nearly a lot often inside case you shield
    this hike.

  31. Torri says:

    Pretty! This was an extremely wonderful article. Thanks for supplying these details.

  32. Nicolas says:

    Hurrah, that’s what I was looking for, what a data! existing here at this
    web site, thanks admin of this web page.

  33. This information is priceless. Where can I find out
    more?

  34. Hester says:

    Hi, I do think this is a great website. I stumbledupon it 😉 I may return yet again since i have book marked it.
    Money and freedom is the greatest way to change, may you be rich and continue to guide
    others.

  35. Lamont says:

    A motivating discussion is definitely worth comment.
    I think that you need to write more on this topic, it may not be a taboo subject but
    usually people don’t talk about these subjects. To the next!
    Kind regards!!

  36. Logan says:

    Have you ever thought about writing an e-book or guest authoring on other
    sites? I have a blog based on the same subjects you discuss and would really like to have you share some stories/information. I know my subscribers would appreciate your work.
    If you are even remotely interested, feel free to shoot
    me an email.

  37. I am sure this article has touched all the internet users, its
    really really nice piece of writing on building up new weblog.

  38. Informative article, totally what I needed.

  39. Valentina says:

    Excellent items from you, man. I’ve bear in mind your stuff prior
    to and you are simply extremely great. I actually like what you have got here, really like what you’re stating and the
    way in which during which you assert it. You are making it entertaining and you still
    take care of to stay it smart. I can not wait to learn much more from you.

    That is actually a great website.

  40. This is really interesting, You’re a very skilled blogger.
    I have joined your rss feed and look forward to seeking more of your
    magnificent post. Also, I have shared your website in my social networks!

  41. This is the perfect web site for anybody who wishes to find out
    about this topic. You understand so much its almost hard to
    argue with you (not that I actually would want to…HaHa).
    You definitely put a fresh spin on a topic which has been written about for decades.
    Great stuff, just excellent!

  42. Hwa says:

    Good way of telling, and pleasant piece of writing to get information concerning my presentation subject
    matter, which i am going to present in college.

  43. Hi there i am kavin, its my first time to commenting anywhere, when i
    read this post i thought i could also make comment due
    to this brilliant piece of writing.

  44. When someone writes an article he/she maintains the
    idea of a user in his/her mind that how a user can be aware of it.
    Therefore that’s why this post is amazing. Thanks!

  45. It’s amazing to go to see this site and reading the views of all
    colleagues about this paragraph, while I am also keen of getting know-how.

  46. Tommie says:

    I every time emailed this website post page to all my contacts,
    as if like to read it afterward my contacts will too.

  47. Julian says:

    I absolutely love your blog and find nearly all of your post’s to be just what I’m
    looking for. can you offer guest writers to write content available for you?
    I wouldn’t mind writing a post or elaborating on most of the subjects you write in relation to here.
    Again, awesome web site!

  48. Kristen says:

    I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much
    more enjoyable for me to come here and visit more often. Did you hire out a developer
    to create your theme? Outstanding work!

  49. Thank you for the good writeup. It in truth was a entertainment account it.
    Glance complicated to more added agreeable from you!
    However, how could we keep in touch?

  50. Highly descriptive article, I liked that bit.
    Will there be a part 2?

  51. Allan says:

    I am really enjoying the theme/design of your web site.

    Do you ever run into any internet browser compatibility problems?

    A number of my blog readers have complained about my
    site not working correctly in Explorer but looks great in Chrome.
    Do you have any ideas to help fix this issue?

  52. Hi there, the whole thing is going fine here and ofcourse every one is sharing information, that’s genuinely excellent, keep up writing.

  53. Excellent post. I was checking continuously this blog and
    I’m impressed! Very helpful information particularly the ultimate phase
    🙂 I handle such information a lot. I was seeking this certain info for a very lengthy time.

    Thanks and good luck.

  54. Hello! I could have sworn I’ve been to this website before but after
    reading through some of the post I realized it’s new to me.
    Anyways, I’m definitely glad I found it and I’ll be book-marking and checking back frequently!

  55. Alina says:

    Wonderful goods from you, man. I’ve understand your stuff previous to
    and you’re just too magnificent. I really like what you’ve acquired here,
    really like what you’re stating and the way in which you
    say it. You make it entertaining and you still take care of to keep it sensible.
    I can not wait to read much more from you. This is really a wonderful website.

  56. Richelle says:

    Hi! I know this is kind of off topic but I was wondering if you knew where I could get a
    captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding
    one? Thanks a lot!

  57. you’re in point of fact a excellent webmaster.
    The site loading velocity is amazing. It seems that
    you’re doing any unique trick. Also, The contents are masterwork.
    you have performed a wonderful job in this matter!

  58. Lashawnda says:

    Hi would you mind stating which blog platform you’re using?

    I’m looking to start my own blog in the near future but I’m having
    a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and
    I’m looking for something completely unique.
    P.S Apologies for getting off-topic but I had to ask!

  59. Carrol says:

    I will immediately clutch your rss feed as I can’t find your e-mail subscription link or e-newsletter service.
    Do you have any? Please permit me know so that I could subscribe.
    Thanks.

  60. Joesph says:

    If you desire to improve your know-how simply keep visiting this
    site and be updated with the newest news update posted here.

  61. Johnson says:

    Outstanding post however I was wondering if you could write a litte more on this topic?
    I’d be very thankful if you could elaborate a little bit further.
    Cheers!

  62. Genia says:

    It’s a pity you don’t have a donate button! I’d definitely donate to this excellent blog!
    I guess for now i’ll settle for bookmarking and adding your RSS feed
    to my Google account. I look forward to brand new updates and will share this website with
    my Facebook group. Talk soon!

  63. Sarah says:

    It’s the best time to make some plans for the future and it’s time to be happy.
    I’ve learn this submit and if I may I want to recommend you some interesting
    issues or tips. Maybe you can write next articles relating to
    this article. I wish to learn even more issues
    about it!

  64. Tahlia says:

    Hi there! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.

    If you know of any please share. Appreciate it!

  65. Vickie says:

    When someone writes an piece of writing he/she keeps the thought of a user in his/her brain that how a user can be aware of it.

    Therefore that’s why this piece of writing is perfect.
    Thanks!

  66. Prince says:

    Every weekend i used to pay a quick visit this site,
    as i want enjoyment, as this this web site conations really good funny stuff too.

  67. I think this is one of the most important info for me. And
    i am happy studying your article. But want to commentary on some basic issues, The website taste is great, the
    articles is in reality excellent : D. Good activity, cheers

  68. Rowena says:

    Very shortly this web page will be famous among all blog
    users, due to it’s fastidious articles or reviews

  69. Hector says:

    Pretty! This has been an extremely wonderful article.
    Thanks for providing this information.

  70. Rosario says:

    Hi to all, how is everything, I think every one is getting more from
    this site, and your views are nice for new viewers.

  71. Kenton says:

    Great article, totally what I was looking for.

  72. Celeste says:

    Keep this going please, great job!

  73. Terri says:

    I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to
    do it for you? Plz answer back as I’m looking
    to construct my own blog and would like to know where
    u got this from. thank you

  74. Carlota says:

    Currently it looks like Expression Engine is the top blogging
    platform out there right now. (from what I’ve read) Is that what you are using on your blog?

  75. Theo says:

    This information is worth everyone’s attention. Where can I find out
    more?

  76. Brodie says:

    Hello, I think your site might be having browser compatibility issues.
    When I look at your blog site in Opera, it looks fine but when opening in Internet Explorer, it
    has some overlapping. I just wanted to give you a quick heads
    up! Other then that, wonderful blog!

  77. Hollie says:

    Excellent goods from you, man. I’ve remember your stuff prior to and you are simply extremely great.
    I really like what you have received here, really like what you are saying and the best
    way wherein you assert it. You make it entertaining and you still care for to keep it smart.
    I can not wait to learn far more from you. This is really a terrific site.

  78. Zachary says:

    Hey There. I discovered your blog the use of msn. That is a really well written article.

    I’ll be sure to bookmark it and come back to read extra of your useful info.
    Thanks for the post. I’ll definitely comeback.

  79. Deana says:

    hi!,I love your writing so a lot! proportion we keep in touch extra about your post on AOL?
    I require an expert in this space to resolve my problem.

    Maybe that’s you! Looking ahead to see you.

  80. Columbus says:

    Oh my goodness! Incredible article dude! Thank you,
    However I am having issues with your RSS. I don’t know why
    I cannot join it. Is there anyone else getting similar RSS problems?
    Anyone that knows the solution can you kindly respond?
    Thanx!!

  81. I do not even know how I ended up here, but I thought this post
    was great. I don’t know who you are but definitely you are
    going to a famous blogger if you are not already 😉 Cheers!

  82. It’s difficult to find experienced people for this topic, however, you seem like you know what you’re talking about!
    Thanks

  83. This design is incredible! You most certainly know how to keep
    a reader amused. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
    I really loved what you had to say, and more than that, how you presented it.
    Too cool!

  84. Wonderful article! That is the kind of info that are meant to be shared across the net.

    Disgrace on the seek engines for not positioning this put up upper!

    Come on over and visit my site . Thank you =)

  85. Hello! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended
    up losing several weeks of hard work due to no backup.
    Do you have any solutions to prevent hackers?

  86. Hi, i feel that i noticed you visited my weblog thus i came to return the favor?.I am
    trying to in finding issues to enhance my website!I
    assume its adequate to make use of some of your ideas!!

  87. Orval says:

    My programmer is trying to convince me to move to .net
    from PHP. I have always disliked the idea because of
    the expenses. But he’s tryiong none the less.
    I’ve been using Movable-type on several websites for about a year and am
    nervous about switching to another platform.

    I have heard fantastic things about blogengine.net.

    Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be really appreciated!

  88. What’s up, after reading this awesome post i am also glad to share my experience here with
    colleagues.

  89. bike riding says:

    Ahaa, its nice conversation about this paragraph
    at this place at this website, I have read all that, so at this time me also commenting here.

  90. If you desire to get a good deal from this paragraph then you have to
    apply these techniques to your won weblog.

  91. Everything is very open with a really clear description of the challenges.
    It was truly informative. Your site is useful.
    Thanks for sharing!

  92. It is appropriate time to make some plans for the future and it is time to be
    happy. I have read this post and if I could I wish to suggest you few interesting things or tips.
    Maybe you can write next articles referring to this article.
    I want to read even more things about it!

  93. Judy says:

    Hi there to every one, the contents present at this
    site are genuinely amazing for people knowledge, well, keep up the good work fellows.

  94. I’m impressed, I have to admit. Rarely do I encounter a blog that’s both equally
    educative and interesting, and let me tell you, you have hit the nail on
    the head. The problem is something that too few
    men and women are speaking intelligently about. Now i’m very happy that I found this during my hunt for something regarding this.

Leave a Reply

Your email address will not be published. Required fields are marked *