Designboom (via The Verge) today got a hold of some photographs of early Apple computer designs from Hartmut Esslinger’s new book, Design Forward.

Esslinger founded Frog Design, the company that Apple partnered with in the 1980s and ’90s to come up with a design strategy. Frog Design was responsible for the Apple IIc, which led to the “Snow White” design language that persisted in Apple products through 1990.

This was the stylization that originally included off-white or platinum coloration, vertical and horizontal stripes for decoration, and a three-dimensional logo inlaid into the product case.

Frog Design also worked on several other prospective Apple products, which were never manufactured, including a telephone/tablet hybrid deemed the “Macphone,” a simple, small-screened computer with a wireless mouse and keyboard, named the “Baby Mac,” and a set of tall, space-aged computers called “Macintosh Studies.”

Designboom has a full range of pictures of 10 different conceptual product designs available, along with a few excerpts of text from the book.

Design Forward, Esslinger’s Book will be released on January 16, 2013.

this guy looks like Lincoln.

I think you may be on to something: :p

this guy looks like Lincoln.
the baby mac looks cute ^^
The Baby Mac is awesome. Love how the keyboard looks so modern.

I want to know what wireless technology they would’ve used for the mouse and keyboard all the way back then. It’s not like wifi and Bluetooth were things yet, much less commonplace.

IBM’s PCjr had an infrared wireless keyboard in 1984. While the design of the keyboard was much maligned, it connected nicely if the signal wasn’t blocked. Interestingly, it would also connect through a wired connection, something that would be quite handy on modern wireless keyboards.

I want to know what wireless technology they would’ve used for the mouse and keyboard all the way back then. It’s not like wifi and Bluetooth were things yet, much less commonplace.

RF like they still use in some logitech wireless mice with dongles?

That baby Mac is pretty awesome. I think the idea of IR tech sounds plausible for wireless.

I want to know what wireless technology they would’ve used for the mouse and keyboard all the way back then. It’s not like wifi and Bluetooth were things yet, much less commonplace.

I don’t think they would have been wireless if they were actually released.

Baby Mac is beautiful :O

Can’t help but wonder how Macs would have looked today if they had actually released that thing. I would have bought in a second.

…a simple, small-screened computer with a wireless mouse and keyboard, named the “Baby Mac,”…

I want to know what wireless technology they would’ve used for the mouse and keyboard all the way back then. It’s not like wifi and Bluetooth were things yet, much less commonplace.

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