Earlier this month, Digitimes
claimed that Apple was planning to launch a larger and cheaper iPhone in the second half of this year, seeking to make an impact on emerging markets and combat the growing screen sizes seen on Android devices.
Rumors of cheaper and larger iPhones as part of a multi-pronged product strategy for Apple have continued to circulate, but the idea of a new iPhone being both larger and cheaper drew skepticism and questions about how the company would be able to accomplish both goals in a single device.
Digitimes has now published a new report backtracking on its earlier claim and indicating that Apple only plans to launch two new 4-inch iPhone models in 2013, presumably the iPhone 5S and some form of a new iPhone 5, perhaps revamped into a cheaper form factor based around a plastic shell. A larger iPhone is reportedly still in the works, but will not be seeing a launch this year.
Previously it was said that Apple would release a lower-cost version of its iPhone with a bigger screen in 2013. But the sources claimed that Apple is indeed developing an iPhone with a bigger screen, but that will not be among the models to be launched this year.
One of the two versions to be introduced this year will target the midrange market segment, but both will adopt in-cell touch technology.
The report notes that Apple may struggle to bring in-cell display technology to a lower-cost iPhone given issues with yields on the panels, which allow for the thinner profile seen on the iPhone 5, but yields on the new technology are reportedly improving.
Whatever it is, iOS7 better be huge.
Digitimes wrong? Shocker!
Digitimes: “Here’s this incredible story, supported by insider contacts, confirmed accurate, click here to read it!”
1,000,000 clicks worth of ad revenue later…
“Oh wait, no scratch that, we were totally wrong.”
Modern Journalism: Get the scoop first no matter how inaccurate it is. Later backtrack and say, “Ooops! Our bad.”
If we get a bigger screen, it’ll be the iPhone 6 in 2014 and not the iPhone 5S this year. Expect internal upgrades and maybe colors in 2013. The thing this year will be iOS 7. Last year, it was more about hardware. It’s pretty easy to follow their pattern, just not the dates.
I’m not against a larger iPhone as long as the customer has a choice. I think offering the iPhone is 2 different sizes is a great idea (as long as they are both updated, not discounted previous year models). Some people feel the need for a larger screen and some feel that they don’t. Nothing wrong with catering to both crowds.
Good, it seemed a bit odd for a couple of reasons. Although I almost began looking forward to an iPhone Meth. It may just be what Apple needs to keep their fans addicted, now that Steve Jobs is gone.
It’s okay… Nobody believed them anyway.
I find it hard to believe that there’s a rumor too ridiculous for even Digitimes.