Apple has hired a senior researcher in organic light-emitting diode (OLED) display technology from LG, reports OLED-Info (via BrightWire), potentially signaling renewed interest in the technology.

Apple has hired a new executive into its Display group – Dr. Jueng Jil Lee, a former research fellow at LG Display, who apparently was involved with printing technology research. Dr. Lee’s previous employee (before LGD) was Cambridge Display Technology, the P-OLED pioneer (now owned by Sumitomo).

OLED

OLED has a number of advantages over LCD screens, including brighter colors with deeper blacks, wider viewing angles, faster response times and greater power efficiency. The technology is also being used to develop flexible screens, something that Apple has shown interest in, although it is unknown if the company has any concrete plans to bring a product featuring such technology to market.

Apple has been rumored to be looking at OLED technology for many years, but cost issues and other limitations have so far kept the company tied to LCD technology for its products.

Having an entirely flexible iOS device could be interesting… if it’s able to simply fold over itself, you could flex it to be any size… everyone could be happy… although I suppose that’s probably still a long ways away…
Is it bad that as soon as I hear the words: LG and Screen I think of image retention? rMBP…
Obviously for the iWatch. I hope they solve the neon greens and blue whites that are in the Samsung OLEDs. I can’t stand the way those look!