During the introduction of the first iPhone, in a moment that got one of the biggest laughs of his career, Steve Jobs made a prank phone call. In front of thousands of Apple fans at the Macworld Expo in 2007, Jobs called a local Starbucks outlet and ordered 4,000 lattes — to go.
He quickly hung up, telling the barista who answered “No, just kidding. Wrong number. Goodbye!” Fast Company found the barista and interviewed her about her moment of fame — only she didn’t realize who she was talking to, nor why people have continued to call that store for the past six years asking for 4,000 lattes.
With help from Starbucks, Fast Company was able to track down Zhang, a soft-spoken barista who goes by “Hannah.” Sincere and sweet, Hannah has been working at the same Starbucks for more than a half-decade. “Honestly, I was shocked,” she recalls. “I have never heard somebody order 4,000 lattes to go. I didn’t say anything because I was shocked. But my first impression was that he was just being humorous. He sounded like a gentleman.”
The incident in question occurs roughly five minutes into this clip:
Hannah and her manager didn’t know the reason for the recurring prank calls until Fast Company contacted them, but she says it makes more sense now. “Before, it was like, ‘Who would order thousands of lattes?'” They figured out that with each latte taking around 44 seconds to prepare, Jobs would need to wait some 48-hours before picking up his 4,000 lattes.
It isn’t the only prank call that Jobs made in his lifetime however — when Jobs was in high school, he and Steve Wozniak famously tried to call the Pope, with Wozniak pretending to be Henry Kissinger.
One of the greatest Keynotes ever. Miss you Steve! This moment still makes me laugh. RIP.:apple:
Watching Steve do it during a live Keynote was funny, sure.
The fact that other people have continued to call to do the same is … lame. You watched someone else make a prank call and you think it’d be funny to call the same store and do the exact same thing?
Steve Jobs would never have done…oh wait.
I can’t believe people actually call up to prank them in the same manner. It does prove George Carlin’s statement though, “Some people are really ****** stupid.”
Would be be really funny is hiding code into Starbucks Passbook that orders 4000 latte’s automatically when it detects its not using Apple hardware
That would show those Samsung Engineers….
This video is a great reminder of how innovative all this was… I remember myself watching this keynote and being blown away by what Steve was showing.
No one was even close to what was being shown here.
Attempting to call the Pope made me laugh, especially as he was trying to be Kissinger
In that clip, Safari definitely ISN’T snappier…
Hannah has been working at the same Starbucks for more than a half-decade.
Working at SB for 5 years sounds a bit sad but working there for ‘more and a half decade’, sounds like an achievement.