camera_plus_5_iconPopular iPhone photography app Camera+ was updated to version today, adding a new design and a slew of new tools and filters. Along with a revamped app icon, Camera+ has gained an iOS 7-style redesign that also includes all new in-app icons.

In version 5 of Camera+, the exposure compensation and exposure lock controls have been split for greater control over camera shots and a more streamlined shooting experience. Several new tools have been added, like adjustable Clarity and Vibrance controls, manual straightening, color tinting, and duotone tinting.

The app has also gained adjustable Soft Focus and Film Grain filters, along with controls for sharpening blurry photos, creating blur, tinting photos, changing the temperature, fixing exposure, manipulating highlights and shadows, and altering brightness and contrast. Essentially, there are a huge number of new tools to work with in the app, which are listed below.

Clarity Pro
At the head of The Lab you’ll find Clarity Pro, which gives you adjustable Clarity and also adds a Vibrancy Boost adjustment which really brings out the life in your photos.

Straighten
Not only can you manually straighten your photos in The Lab… we’ve also included a slick auto-straighten feature.

Tint
Easily tone your photos whatever color you please. Go just a tad to set a subtle mood, all-out to make a bold statement, or anything in-between. And if you’re having a hard time choosing a color, simply roll the dice to get a random one… will it come up lucky seven or snake eyes??

Duotone
This takes the Tint adjustment and brings it to a whole other level. Try it. We’ll leave it at that.

Soft Focus
Give your photos a beautiful, ethereal quality with Soft Focus. This one’s addictive so promise not to overuse it, ok?

Film Grain
For the look of analog film. Fully adjustable so you can get the exact look you want.

Sharpen
This can often be the answer to a photo that came out a bit blurry.

Blur
Soften harsh pics. Or go to the extreme to make the perfect iOS 7 wallpapers. More on this later… ;)

Saturation
Take it down for a cool, faded look. Or crank it up to make your pics pop.

Temperature
Easily enables you to make your pics look “warmer” or “cooler”. It can be used for a simple compensation, or turned way up for a bold look.

Exposure
Photo overexposed? Underexposed? This is the fix.

Brightness & Contrast
Two classic photo adjustments. You’d think that not much needs to be said about these two… but we went out of our way to make them look really good.

Highlights & Shadows
Boost or cut the bright and/or dark parts of your photos. Compensate for imperfect lighting conditions, or go for an intense, artistic effect.

Vignette
Top-off the perfect set of adjustments with a stylish Vignette. Not only can you put on a traditional dark one, you can also go light for an airy feel.

Camera+ is an iPhone-only app that can be downloaded from the App Store for $ 1.99. [Direct Link]

is this a rumor or ad?
I wish it were possible to choose which camera app opens when you drag up the camera icon on the lock screen.

I do like Camera+, but hardly use it because it takes longer to get to it than the native built in camera.